Google's most worried about is that Samsung is different Android manufacturers squeeze out. Google Android growth overall satisfied, but the last two years, this growth comes from the support of Samsung, a look at Motorola and HTC miserable situation, you know.
Google through its Android operating system and friendly partnership, created Samsung, making it the world's largest manufacturer of intelligent machines. In 2012, Samsung sold approximately 215 million units of smart phones, accounting for 40% of the global market share. Samsung in its rise, leaving a string of destructive competition, litigation, and very very Android devices long tail.
The story from the Wall Street Journal, Google is extremely concerned about the dominance of Samsung Android handset manufacturers. Samsung favorable position makes it more bargaining chips with Google, a greater share in the mobile advertising profits, some of its own custom applications (and marginalized Google's own applications) can be installed in mobile phones and tablet multi or Development of a new branch of Andrews (like Amazon Kindle Fire), completely get rid of the control of Google.
Google has reason to worry about and it has to worry about more than that.
Torn land
Since 2011, the two companies control the entire smart phone market. Samsung and Apple, all the other companies are just minor supporting role.
In 2009, Motorola has Andrews smart phone. This phone may be a popular instantly become a favorite of those who are not in tune with Apple's iPhone ordinary consumers and technology geeks at. Next to popular stylish phone with Android system is the HTC Evo. This phone is Google really have a place in the mobile phone market. Next HTC launched Nexus One and s Droid incredible, creating a boom, so that it became the darling of the smart phone industry.
That was in 2010, Samsung has recently released the four major carriers in North America its first Android smart phone - Galaxy S Android camp later. Time, smart phone manufacturers tend to distribute equipment to a single owner of a unique cooperation between operators.
However, Samsung to break the stereotypes, do not look back.
Samsung to deploy its Galaxy product line operators to customize a cell phone at their request. Then the flood came. Like a big bang, Samsung galaxies (galaxies) brought to the world. Galaxy series of diverse sizes and shapes, different prices and quality.
Other Android manufacturers until 2011, the Galaxy S II came out, before we know what beat them, but it was too late, torrent they never unstoppable Samsung. The end of the summer of 2011, Google $ 12 billion acquisition of Motorola and its patent. Samsung continued it shotgun, also released a new flagship product.
Enclosure
Samsung's rise has not only knocked down the Andrews camp of potential competitors. The entire smart phone industry has to be in a state of alert. The most vulnerable players first fall.
Ranked in the forefront of the target list of the last decade of the most robust position of intelligent machines manufacturers: RIM (Blackberry) and Nokia. From the beginning of these lands, Apple and Samsung began to sketch their own kingdom. The Blackberry iPhone is a substantial concern, BlackBerry stronghold in North America and Western Europe to steal market share, captured its corporate and government sector clients. Samsung focusses on the Nokia of the throne of the world's leading mobile phone manufacturer.
Early 2011, the latest Nokia CEO Stephen Elop wrote: they quickly "as a Nokia employee half-jokingly said that the OEM manufacturer in China to produce a device much faster than we modified the time spent by a PowerPoint. And cheap, and they are to challenge us. "
Lop said if partially correct. Asian manufacturers are eaten by Nokia's breakfast (lunch and dinner), but Nokia's biggest threat is not from China, but from South Korea.
Samsung has the ability to use it Galaxy series at the end of 2011 to catch up with Nokia in the smart phone section. Nokia has a few years cannot create any worthwhile products against the iPhone and android, which are not extraordinary achievements. After that, due to the decline in the proportion of non-smart phone market, and Nokia in emerging markets began to weaken, and Samsung catches up in the end of 2012, the share of Nokia in the mobile phone industry as a whole. Nokia precarious, considering its next move, and eventually invest in Microsoft and Windows Phone, Samsung and headed towards its vital.
It is worth mentioning that Apple's early in the morning will know that Samsung represents the biggest threat to it is growing mobile Kingdom. To constraints Samsung (lesser extent, also restricting additional manufacturers to Andrews), Apple is a large number of patents as a weapon, to the court.
In fact, Apple's patent case against Samsung is a strategy used to limit the Galaxy's exponential growth. Many critics have accused Apple's powerful patent litigation. Maybe they should be grateful to Apple. It became a much-needed hinders the Samsung expansion in the Empire. Accordingly, Samsung likewise hindered the expansion of Apple.
Either way, the situation of the smart phone vendors we face duopoly. This business has no benefits.
Google's role
Strict sense, is not entirely Google made the Samsung this monster, but Samsung has become what it is today. Now Google has faced this monster fear and trembling.
Google can do? In many ways, a powerful Samsung Google can have the best of friends. Samsung stimulated Andrews widely, and the impact of the barriers of design and innovation. However, when Samsung started eating into other parts of the Andrews ecological, Google has been a problem.
The answer to this question, to some extent, begins at Motorola. Google began to realize that the acquisition of a once influential handset manufacturers must not only be limited to the 17,000 patents owned by Motorola. Google's most wanted like an apple than to start their own production and the manufacture of mobile phones, to gain profits. However, to date, we have not seen the Motorola acquired by Google after the launch of the product allows customers excited to abandon Samsung.
This may be a difference this year. This year, we may see the original design from beginning to end completely in Google Motorola Android devices. Google also has the opportunity to utilize its marketing department to profit from Motorola and other Android manufacturers.
If Google truly want to see the performance of the other android manufacturers, it needs to begin to provide auxiliary support in advertising, marketing, and development, in order to improve the impact of non-Samsung manufacturers. That created a dilemma. If Google is actively helping other android manufacturers, there is the risk of alienating Samsung, and lead to potentially dangerous fear Google, such as the Wall Street Journal reported.
Bigger problem is: Google surely be able to take any measures to control Andrews? Google cannot prevent the Amazon development of this branch of the operating system and get rid of their personal control. It can really take any measures to limit the advantages of Samsung?
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